MW2 will be largest entertainment launch in history

The advertising agency that will be responsible for the launch of Modern Warfare 2 expects it to be one of the biggest product launches of all time. TBWA, an advertising agency, very well respected and based in America, has the job of making the MW2 launch as successful as possible. With the last game selling over 14 million copies the agency will have a very tall order on their hands.

Halo 3, Gran Theft Auto 4 and GT 5 were massive online titles that the new title is trying to eclipse by using this widely respected advertising agency. The Chief Creative Officer at Activision was quoted as saying, “The strategic objective is not to just run advertising on day one and say ‘Go to a retailer and buy the game,’ but it is to really start building a movement and start broadening the audience for (Modern Warfare 2) beyond a core gamer audience.”

Janco Partners’ Mike Hickey had already said that Activision may not have much to worry about. According to them the sales of the game may hit 11 million units in just 2 months, amazing considering the first game has sold just over 14 million in 2 years. He said Modern Warfare 2 could potentially sell through 7.8 million units globally with an estimated retail value of more than 0 million in the first week.

It seems the promotional campaign is in its final planning stages. The company is planning to start an aggressive marketing campaign for the title in August, maybe we can expect to see smoke bombs being let of in down town New York or Laser dot sights being waved around in London! Pre-order’s of the game are expected to massive and this campaign will aid in driving those sales. Sources also report that many rewards and incentives will also be offered to get gamers to plunk down their deposit for Modern Warfare 2 early, whatever happens this game will be massive.

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